Kabrina Ashley is the host of Top Shelf Creator a podcast and newsletter that helps Creators and Entrepreneurs scale their businesses with resources and a job board. Kabrina is a former Disney Trainer, speaker, and author who guides leaders on an adventure to discover the link between their story, system, and strategy that becomes their secret weapon. She has been featured by ConvertKit, Interact, and MailCon. She specializes in helping entrepreneurs create stories that convert on social, in systems, and on stages. She does this through frameworks and messaging alignment to accelerate business growth and attract their ideal audience. Kabrina integrates brain science, psychology, and gamification to help leaders create raving fans that come back again and again.
It is your RESPONSIBILITY to market your business...
You may be rolling your eyes at that subject line right?
Why would it be your responsibility to market your business Reader...
Because the world needs what you have
And if you truly believe that what you do helps people, what disservice are you doing to your future clients by being the best kept secret?!
I mean do you really want to be like Kylie Jenner's pregnancies and be known as the best kept secret of our generation!?
Probably not if you want to make the impact you want and the income you're dreaming of.
You can't be the best kept secret and a household name.
So what are you doing to get yourself out there, to REALLY market yourself?
Over the next few weeks, I'm going to be dropping some easy strategies that you will be able to take and run with in your business that we use with our clients to grow their marketing efforts and get real engagement that creates clients and not just vanity metrics.
Here is your first idea generator to start being different in all things marketing in your space .
The idea that 80% of sales comes from 20% of the effort used should stand out to you, especially if you plan on stepping away from your business to be the CEO and not just doing everything in your business.
Experiment to try:
Choose a Totem aka something that when people see it they will automatically think of you!
- Pick an item that is used to represent your brand
- Use that totem in all your marketing
For example, your tagline may be that you “Are always on target” and your totem can be an arrow. Use arrows as gifts, as marketing pieces, have a lapel pin of an arrow. Be that “arrow person.” You want people to associate that item with you.
What item are you picking and why? Take a picture of it and tag me over on the 'gram @emailmarketingguru!
Kabrina Ashley
Kabrina Ashley is the host of Top Shelf Creator a podcast and newsletter that helps Creators and Entrepreneurs scale their businesses with resources and a job board. Kabrina is a former Disney Trainer, speaker, and author who guides leaders on an adventure to discover the link between their story, system, and strategy that becomes their secret weapon. She has been featured by ConvertKit, Interact, and MailCon. She specializes in helping entrepreneurs create stories that convert on social, in systems, and on stages. She does this through frameworks and messaging alignment to accelerate business growth and attract their ideal audience. Kabrina integrates brain science, psychology, and gamification to help leaders create raving fans that come back again and again.
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